Recent publications

Peer-reviewed articles and conference proceedings

Consumer-bank relationships in global mobility


Minina & Holmqvist (2021)
Liquid, solid and in-between: service relationships in global mobility, Consumption Markets & Culture (ahead of print)

This study adds to the growing body of research on consumption in
global mobility, illustrating how mobile consumers navigate their
economic reality by managing relationships with banks in different

Navigating the Marketplace of Love: Value Conflict in online dating community

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Minina, Masè and Smith (2020). Article presented at the 1st-Ever Virtual Association for Consumer Research Conference, October 1-3.

Building upon theoretical insights from service-dominant logic and transformative service research and broadening our understanding of value beyond the economic perspective, we investigate what happens when multiple notions of value coexist in the same marketplace.

Consumption of financial services: Developing a conceptual framework

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Minina (2016)
The Marketing Review, 16(3), pp. 265–284.

This paper contributes to the rich body of literature dealing with different
aspects of consumer behaviour in the financial context by systematizing the accumulated
knowledge and proposing a conceptual framework that encompasses relevant aspects of
consumption of financial services

Financial consumption in global mobility

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Minina (2015) ,"Home Is Where the Money Is: Financial Consumption in Global Mobility", in NA - Advances in Consumer Research Volume 43, Pages: 393-398.

This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means of economic capital.

Cephalopodic consumption
(doctoral dissertation)

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Minina (2017), Consumption of financial services in global mobility: A Cephalopodic consumption mode?, Stockholm University, Faculty of Social Sciences, Stockholm Business School.

This work contributes to the domain of research on serially relocating consumers by showing how globally mobile professionals engage in cephalopodic consumption mode (CCM), using their economic capital in order to navigate their international movement. The multipresence, multi-acculturation, instrumentality and camouflage of CCM emerge as an answer to challenges of mobility – the need to reacquaint with new countries every time upon relocation, the future need to leave again and the necessity to organize consumption across borders.